
Merkur Casino has finalized its sale of the Merkur Bingo Club in Lowestoft, England. The buyer, Real Fun Group, announced that it has “big plans” for the club.
Real Fun Will Change the Club’s Identity While Keeping the Fun
The sale was consistent with Merkur’s continued efforts to streamline its operations and focus on higher-profit properties. According to the company leadership, it is essential for Merkur to focus on its core strengths.
The sale comes amid a period of significant developments for Merkur, which has been facing certain responsibility concerns in relation to social responsibility failings and a data leak.
For Real Fun Group, on the other hand, this purchase represents a tremendous growth opportunity. Real Fun, which owns ten bingo clubs across England, saw the acquisition as an opportunity to grow its local footprint and maintain its business momentum.
In an official post on LinkedIn, the Real Fun Group leadership provided more details about its plans for the club. The group said that what is currently known as the Merkur Bingo Club Lowestoft will be renamed to Apollo Bingo Lowestoft following the transaction.
Real Fun officials said that this would mark an “exciting new chapter” for both the company and the club. They added that they look forward to welcoming both new and existing players and cementing Apollo Bingo Lowestoft as a go-to place to have fun and win big.
With 11 amazing bingo clubs across the UK under our wing, we’re well on the way to our goal of becoming the biggest independent bingo operators in the UK. Make sure to stay tuned for more updates, we have big plans for this club!
Real Fun Group statement
The group promised that it had big plans for the club.
The Deal Is Exactly What Both Parties Needed
Representatives of the two companies commented on the transaction, expressing excitement about the sale. Mark Schertle, Merkur Casino UK’s chief operating officer, said that the sale aligns with his team’s continued focus on the company’s core strengths. Schertle added that the sale will therefore ensure the future success of both his company and the club.
Kevin McGinnigle, Real Fun Group’s founder, said that the purchase will further grow his company’s estate portfolio, in line with its ambitions. He added that this expansion came a little earlier than his team expected but remained convinced that the Lowestoft property was exactly what his company needed.
McGinnigle thanked Merkur for ensuring a smooth transfer of the property and cooperating during the whole process.
Merkur Is Likewise Pursuing Growth Opportunities
Although Merkur is looking to divest properties that are not central to its business, the company is also looking for emerging opportunities in the UK. Last year, the gambling hall operator eyed the site of a former sex shop for a new cashino. Located on Northampton’s Abington Street, the location became available after the shop in question relocated in 2023.