N3on, a global powerhouse in casino content creation and livestreaming, has signed a new deal with Jack.com, a global crypto casino, becoming the brand’s ambassador and seeking to help it boost its reach across the globe with a particular push in the US market.
The partnership will see N3on host exclusive livestreams and create original content for the brand, along with fan activations, digital campaigns and more, as Jack.com seeks to expand its geographical footprint, but also bring worthwhile experiences to its audiences.
“I’ve always partnered with brands that let me create content my community actually wants to watch. JACK.com is allowing us to build something entertaining, interactive, and different from anything we’ve done before.
We’ve got a lot planned, and I can’t wait for everyone to see what’s coming,” N3on said in an official statement commenting on the partnership.
The partnership further adds to the trend of casinos seeking out streamers to help them build their brand identity, develop their reach, and expand into new markets.
Streamers are an emerging part of the casino experience, but their value has been increasing exponentially as they have garnered an ever-increasing clout with consumers.
N3on has built his brand meticuously over the past years, with the streamer going beyond gambling, and contacting some of the most famous rap artists of our age.
His chumminess with A-listers has landed him credibility and clout in the online space, focusing on a mix of subjects.
Jack.com is now banking on the streamer to help bring more attention to its brand, and help it strengthen its gaming operations in the United States.
However, N3on’s reputation is not spotless, as the streamer was once banned from Kick for issuing threats to a minor, an incident about which he apologized. He was accused of “viewbotting” in order to boost his channel and propel himself to subsequent fame.