This partnership will see the gaming operator designated as the club’s Official Betting Partner for the 2023/24 season. QuinnCasino is known to fans in Ireland under the QuinnBet brand, which is a fully-fledged sportsbook offering extensive coverage of domestic and international sports events.
QuinnBet and Dundee United Committed to Responsible Gambling
The brand encourages safe and responsible gambling and its new tie-up with Dundee United will continue to do so. Moving forward, QuinnCasino’s branding will be seen at touchpoints at Tannadice Park, which is the club’s home stadium. The logo will also be visible on all first shirts during the season.
The companies have not spoken about the potential extension of this collaboration at the time being. Commenting on this opportunity, QuinnBet managing director Stephen Kelly said:
We are delighted to have reached a partnership extension agreement with Dundee United. Football is central to who we are, and we are proud to support the game and provide sponsorship to clubs across the UK and Ireland.
QuinnBet managing director Stephen Kelly
Kelly added that the QuinnBet and QuinnCasino are prominent brands in Scotland already and that the alliance with Dundee United reflects that. Kelly added that the brands are all for promoting well-being, education, and awareness about gambling with a particular emphasis on safer gambling.
Previous Partnership Showed Promising Results
The partners work together to promote responsible betting and gaming and their partnership will carry on with that. Joining this conversation, Elliot Shaw, Dundee United’s head of commercial sponsorship, said that QuinnBet delivered a strong level of support in the previous season when the companies were working together and Dundee United had decided to have the brand as the Official Betting Partner for yet another season.
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